THE LAW OF CONTINUOUS EXPOSURE

Our bodies have what scientists call sense organs, and these organs are responsible for the body's communication or interaction with its external environment. 

They inform and influence our thoughts and decisions by sending messages to our center of thought and understanding (the brain) through touch, hearing, tasting, smelling, and sight. 

The body takes information from what we're being exposed to, sends signals to the mind, and determines our next reaction. What we're exposed to through any of the sensory systems has a great effect on our lives and behavior. 

Our emotions or mood swings can be a result of what we are being exposed to. 

You either become negative or positive based on the information you receive at every moment. The thoughts that you accumulate from exposure can make a great difference in your life, either good or bad. 

One's exposure is very critical; it is said to be the best form of education that you can give to man. A machine is better understood by practically observing its parts (exposure) than by having a theoretical class on it. 

There's no civilization without exposure. A young man from a rural area without a skyscraper will not believe it exists until he's exposed to a new community with one. 

The case of one's exposure severely affects him or her when it becomes continuous. The Law of Continuous Exposure is a powerful law that needs attention. 

The law is commonly used by politicians, entrepreneurs, and industry people. The Law of Continuous Exposure states that "you become inured to what you are predominantly exposed to, and it pre-informs your decision." 

Without giving a second thought, most people easily operate under the Law of Continuous Exposure. They easily go for what they have an idea about and what they have seen often. 

The law is similar to the mere exposure effect in psychology. The mere exposure effect, or the familiarity principle, refers to the human tendency to prefer things that they have been previously exposed to. 

The psychological principle (the mere-exposure effect) suggests that people tend to develop a preference for things simply because they are familiar with them. In other words, the more often we are exposed to something, the more we tend to like it. 

For example, a woman who grew up with an alcoholic father may tend to be attracted to men who are alcoholics because she finds their behavior familiar. 

Also, when at the grocery store buying mayonnaise, you will be more likely to buy the product that you have always bought because it is familiar and you have an allegiance to the brand, established through your familiarity with it.

In some typical Ghanaian communities, all types of toothpaste are referred to as Pepsodent because it is the first brand of toothpaste exposed to and have settled with it for years. By the Law of Continuous Exposure, the Unilever product has become a common name for all toothpaste. 

The Law of Continuous Exposure is the secret behind mounted billboards with images and campaign messages of politicians during election seasons, especially in Africa. It is assumed that voters continuously looking at the billboard and getting familiar with the person whose image is on it will likely inform their decision to vote for that person. 

Such is the power of continuous exposure. It can shape the behavior of a person and even form their habits. A child who grew up among thieves might end up being one, whereas a child who grew up in a family of pastors will likely become a pastor. 

With knowledge about this law, it is important to be cautious about what you're exposed to. Exposure to the right things and information will lead to taking sound decisions, having profitable direction, and giving good guidance.

In the same way, negative exposure will result in being mediocre, taking wrong decisions, and forming bad habits. A percentage of people who have bad habits such as smoking, abusing drugs, watching porn, womanizing, and other related acts are the result of continuous exposure.

It is important to check what you're exposing yourself to. It is advisable to make judgments on what children should watch and what they shouldn't watch. This is why some movies are rated as Parental Guides (PG). Continuous exposure to the wrong things at the formative stage of a child will be difficult to get rid of. 

The Law of Continuous Exposure has an effect on our daily lives. Notwithstanding, it is an important law. It is a reason for long advertisement of a product. What is exposed and marketed won't sell. Entrepreneurs should therefore take advantage of this law to expand their ventures.